KOL Specialist (Key Opinion Leader) - Drive Brand Awareness for Automotive Lighting

Join Setia Utama Bullaes as a KOL Specialist and become the driving force behind our influencer marketing strategy! In this dynamic role, you will manage relationships with Key Opinion Leaders (KOLs) to amplify brand visibility, engagement, and sales for our premium automotive lighting products. Based in Jakarta Barat, you'll work closely with our marketing team to develop and execute strategies that drive brand awareness and customer acquisition.

Setia Utama Bullaes is a trusted name in the automotive industry, known for our commitment to quality and innovation. As a KOL Specialist, you'll have the opportunity to work with a diverse range of influencers and content creators to showcase our products in a way that resonates with our target audience. This role is perfect for someone who is passionate about digital marketing, influencer relations, and driving brand growth.

In your daily work, you'll be responsible for identifying, vetting, and onboarding new KOLs, developing content briefs, and managing campaign performance. You'll also be involved in creating compelling content that highlights the unique features and benefits of our automotive lighting products. This is a fantastic opportunity to leverage your expertise in influencer marketing to help Setia Utama Bullaes achieve its business objectives.

📋 Tanggung Jawab Pekerjaan

• Identify, vet, and onboard Key Opinion Leaders (KOLs) to align with our brand values and marketing goals.
• Develop and execute influencer marketing campaigns to drive brand awareness, engagement, and sales.
• Create and manage content briefs that clearly communicate our brand messaging and product features.
• Monitor and analyze campaign performance using tools like Google Analytics and social media insights.
• Build and maintain strong relationships with KOLs to ensure ongoing engagement and content creation.
• Stay up-to-date with industry trends and best practices in influencer marketing.
• Collaborate with the marketing team to develop and refine our influencer marketing strategy.
• Report on campaign results and provide recommendations for future initiatives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in influencer marketing, digital marketing, or a related field.
• Proven track record of successfully managing influencer campaigns and driving results.
• Strong understanding of social media platforms and content creation tools.
• Excellent communication and negotiation skills to build and maintain strong relationships with KOLs.
• Analytical skills to monitor and optimize campaign performance.
• Familiarity with automotive industry trends and products.
• Ability to work collaboratively in a fast-paced, dynamic environment.

🛠️ Keahlian

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